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Toshimaya exhibited its product at a satellite event of the Expo Milano 2015. The Expo took place in Milan from May, and the “Milano Sake Week” was held from July 8 (Wednesday) – July 14 (Tuesday). At this event, Japanese sake was introduced in various forms, and based on the theme of “localizing Japanese sake for Italy”, the diversity of Japanese food culture was conveyed to the world.
We at Toshimaya took this opportunity to exhibit our local Tokyo sake, “Kinkon, Junmai Genshu without filtration, Juemon”. Juemon is named after our founder, and is a dry junmai-shu* that has a suppressed aroma and mellow flavor. This sake went well with Italian cuisine made using olive oil, and was enjoyed by many.
For more information, please view the page at the following link.
*Junmai-shu is pure sake made from rice, water and malted rice (dried fermentation starter grown from rice) and contains no added alcohol.
Toshimaya, the oldest sake store in Tokyo, originated when its founder, Toshimaya Juemon, opened a sake store and tavern in 1596 at Kamakura Waterfront in central Edo (modern day Tokyo). At that time, large-scale renovation work was being carried out on Edo Castle, so people flocked to Kamakura Waterfront, and Toshimaya is said to have prospered enormously.
Furthermore, when Juemon began brewing shirozake (white sake), its reputation spread throughout Edo. Shirozake is a sweet rice liqueur that was popular with women at the time. Indeed, it was from this time that the Japanese custom of offering shirozake on Girls’ Day, the annual event during which people pray for girls’ healthy growth, is said to have begun. As a result, Toshimaya’s shirozake is cited in many novels and traditional Japanese Kabuki plays. Even today, Toshimaya preserves the traditional recipes and makes shirozake once a year.
Nowadays, our sake brewery is located in Higashi-Murayama City in west Tokyo, where sake, shirozake and mirin (sweet cooking sake) are brewed. Our sake, Kinkon (Golden Wedding Anniversary in English), has been awarded numerous gold prizes at the Annual Japan Sake Awards, and is used as the sacred sake at the famous Meiji Jingu Shrine as well as Kanda Myojin Shrine. Kinkon is skillfully produced by our brewers and, as one of Tokyo’s representative sakes, it brings value to many of our customers.
Of course, sake goes well with Japanese cuisine, however, it also perfectly complements the cuisines of many other countries. So please enjoy our sake, Kinkon, “the local sake of Edo and Tokyo”.
Toshimaya established in 1596, the oldest sake shop in Tokyo. People relating Toshimaya passionately talk on its history, philosophy, and motivation for sake brewing in the 5-min VTR.
This is a dry Junmai-shu with mellow flavor, and is highly acclaimed by many sake professionals in Japan.
This Daiginjo is the most premium best quality sake among our lineup. It has the rich fruity aroma and the excellent taste, as a result of the exceptional Japanese craftsmanship.
This Junmai-daiginjo has a fresh aroma and natural “umami” from the rice itself.
This set can let you can enjoy several kinds of Daiginjo. They are recommended to be enjoyed at a cool temperature.
This set can let you enjoy several kinds of Junmai-shu. They are recommended to be enjoyed at a cool or warm temperature (around 45 ℃).
At the time Toshimaya was founded during the Keicho era (1596-1615), a large expansion of Edo Castle was being carried out as part of the nationwide building program implemented under shogun Tokugawa Ieyasu. …
Our corporate mission is, “Toshimaya provides value to customers through high-quality alcohol and food, and contributes to the development of food culture.” …
Toshimaya’s trademark is known as “Kane-ju”, a symbol consisting of an outer part that indicates a steel square, and the character of “ju” (ten in Japanese) on the inside. …
Toshiyuki Yoshimura, Ph.D. (16th President)
Toshimaya has its origins in the sake store and tavern opened by the founder, Toshimaya Juemon. The premises first opened at Kanda/Kamakura Waterfront (near the present-day Kanda Bridge in downtown Tokyo) in the first year of the Keicho era (1596). …